2012 Summer Programs Brochure Application Form
Dates: from July 24th to August 3rd 2012
Course Language: English
Level: Intermediate/Advanced
Cost: 1480 €
Credits: 3 ECTS credits for 45 hours of classes
Course Content
The course is focused on the development of a project of corporate identity for a simple and real customer that is part of students’ life (the gym where they go, a cultural club that they attend, a friend’s or relatives’ shop etc…). The work will consist in the definition of a possible naming, the design of the logo and its application on some simple elements supporting the brand image (letterhead, envelope and business card, gadgets, banner, shoppers etc.). The course program includes a visit to a professional advertising agency or a graphic design studio in Milan.
Objectives
The course aims at introducing students to the theme of corporate identity. Some case-histories will be shown in the starting lessons that bear witness to the importance of these matters for small and big enterprises. Students will have to carry out research on a commercial or no-profit brand in order to understand the value and relevance of the corporate identity. At the end of the course students will be able to define the basic aspects of graphic coordination control in a real situation.
Who’s the course addressed to?
In general students should have completed at least two years of university/academic studies (BA) in the field of Advertising , Graphic Design / Visual Design / Communication or any related fields.
Students that already participated in Visual Design Workshop will be admitted to this course.
Knowledge of Illustrator is required to join the course.
Methodology
Learning by doing: lectures, field trips and project work.
Course Leader
Project Leader
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