Introduction to Fashion Management. Principles of Fashion Marketing and Retail Management

2012 Summer Programs Brochure Application Form

“This summer I had the pleasure of being a part of the NABA Summer Programs. My professor was most certainly one of the best, most instructive teachers I have ever had. The whole experience was more than pleasurable, and I can definetely say I have learned a great deal of information in such a short time. There isn’t a person I would not recommend NABA to…it’s great!”

Allie Calegari (USA) – Introduction to Fashion Marketing, 2010 Summer Session

Dates: from June 25th to July 6th 2012
Course Language: English
Level: Beginners
Cost: 1480€
Credits: 3 ECTS credits for 45 hours of lesson

Course Content

A thorough exploration of the fashion marketing environment and planning process analysing the relationship between company and markets at a domestic and an international level. Students will learn the fundaments of marketing, its techniques and activities, from pricing strategies to the principles of consumer behavior, as they are employed in the fashion business.

Objectives

The course has been designed to provide international students the basic marketing tools necessary to gain an understanding of the Italian and International fashion sector dynamics, and to anticipate and analyze its changes; to fully comprehend the basic fashion retail principles and to develop an effective marketing plan for a fashion product.

Who’s the course addressed to?

This course introduces the world of fashion management to beginners.

Methodology

Learning by doing: a mix of theoretical lessons, field trips and practical workshops.

Course Leader and Project Leader: LAURA QUARENGHI-WRAY

Suggested Combination with:

NABA Fashion Management Workshop NABA Fashion Retail Design NABA Trend Research and Forecast