Fashion Retail Management

2012 Summer Programs BrochureApplication Form

Dates: from July 24th to August 3rd 2012
Course Language: English
Level: Intermediate/Advanced
Cost: 1480 €
Credits: 3 ECTS credits for 45 hours of classes

Course Content

This is a “creative and scientific” course addressed to those that wish to have a much better understanding of how fashion retail outlets operate and prosper. Not only students will learn how to successfully manage a store, but also the importance of properly designing a store layout to help generate business. Research projects will be done on both large department stores as well as specialty boutiques located throughout Milan. Students will also be introduced to Consumer Behaviour and the use of visual communication as it relates to fashion.

Objectives

This course will help students to develop critical awareness to fashion retail spaces and how they are managed as well as to the visual communication languages that have been developed in contemporary fashion stores. Students will also learn about the main differences among the specific retail channels of the different areas (multibrand, monobrand, dept stores).

Who’s the course addressed to?

In general students should have completed at least two years of university studies (BA) in the field of Fashion and or Design or in any related fields, recent graduates or those with some initial industry experience. An acute interest for retail and completion of basic business and/or management related classes are a pre-requisite.
Students that already participated in Fashion Management Workshop can be admitted to this course.

Methodology

The course will comprise of lectures, group discussions, critiques, visits to retail outlets, and in class projects.

Course and Project Leader:

ANDREA COSCENZA