Fashion Management Workshop. Fashion Marketing Management and Merchandising

2012 Summer Programs BrochureApplication Form

Dates: from July 10th to July 20th 2012
Course Language: English
Level: Intermediate
Cost: 1480 €
Credits: 3 ECTS credits for 45 hours of classes

Course Content

A thorough exploration of the dynamic context and challenges the fashion industry is facing in the increasing globally competitive scenery.

The course has a business and management perspective with a focus on the fashion industry.

Students will be introduced to the fundamentals of the fashion business such as fashion industry sourcing, the supply chain, and fashion buying cycle; management of a portfolio of suppliers; vendor selection and fashion buying decision criteria; retail brand marketing in the fashion industry; internationalization of fashion retailing; international branding and flagship stores.

Objectives

The course has been designed to provide international students the necessary tools to understand the dynamic context of the fashion business in Italy and internationally, and the key activities in fashion buying, retailing and merchandising. At the end of the course students will have learnt the most recent fashion industry developments as well as all the tasks, skills and activities of a Fashion Merchandiser (buying, promoting and selling fashion items).

Who’s the course addressed to?

In general students should have completed one or two years of university studies (BA) in the field of Marketing, Fashion Management, Retail Management or any related fields.

Students that already participated in Introduction to Fashion Management will be admitted to this course.

Methodology

A mix of lectures and class discussions will be incorporated into the course. Several field trips are planned to the Fashion Quadrilatero shops, flagship stores, showrooms and exhibits.

Course and Project Leades: