2012 Summer Programs BrochureApplication Form
Dates: from July 10th to July 20th 2012
Course Language: English
Level: Intermediate
Cost: 1480 €
Credits: 3 ECTS credits for 45 hours of classes
Course Content
As more and more magazines start to offer online content, the question constantly being asked is “which form of media will be the true leader in the future”, paper or digital? This workshop is aiming to breaking down all of the multi-levels involved in getting the fashion word out to the masses. Being in the capital of the Italian fashion industry, students will have an opportunity to examine the many ways of communicating the ideas generated by the fashion world. They will study magazine graphics and layouts, the different job positions within a magazine, and how magazines must generate revenue as well as capture their target audience.
Objectives
Students will learn how to give face-to-face interviews, and how to write fashion articles. They will also experiment with other modern forms of communication such as social networking, and blogging as it relates to fashion.
Who’s the course addressed to?
In general students should have completed one or two years of university studies (BA) in the field of Fashion, Communication or Journalism.
Students that already participated in Introduction to Fashion Design will be admitted to this course.
Methodology
Learning by doing: a mix of theoretical lessons, field trips and practical workshops.
Course and Project Leader:
DAMON PITTMAN
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