2012 Summer Programs BrochureApplication Form
Dates: from July 24th to August 3rd 2012
Course language: English
Course level: Intermediate/Advanced
Cost: 1480€
Credits: 3 ECTS credits for 45 hours of classes
Course Content
Shoes, bags, belts and jewels can sometimes represent those unique details that remain impressed in people’s memory. This course is focused on the exploration of the fundamentals of luxury accessory brand collections, Made in Italy shoes and bags. Students will be introduced to the luxury accessory world following a multi-disciplinary approach in the design process, in order to understand what’s behind a fashion accessory product. Students will acquire the basic skills needed to coordinate and develop a new luxury accessory brand.
Thanks to lectures at a traditional Italian footwear and leather goods artisans’ school in Milano, students will get acquainted with the technical methodology effectively adopted to make shoes.
Objectives
The objectives of this course are to present the contemporary luxury accessories market and discuss the meaning of “luxury statement” in its different perceptions. This includes Show-off Luxury, Understated Luxury, Limited Edition, and Shoe Tailoring related to the design, manufacture and craft, and marketing and communication strategies of these products.
Who’s the course addressed to?
In general students should have completed at least two years of university studies (BA) in the field of Fashion Design, Textile Design or any related fields. Students that already participated in Fashion Design Workshop or Fashion Styling Workshop can be admitted to this course.
Methodology
Learning by doing: there will be an alternation of theoretical and practical classes, with external visits to fashion showrooms and shoe craft ateliers.
Course and Project Leader:
Suggested Combination with:
NABA Introduction to Fashion Design
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