Product Design Advanced

2012 Summer Programs BrochureApplication Form

Dates: from July 24th to August 3rd 2012
Course Language: English
Level: Intermediate/Advanced
Cost: 1480 €
Credits: 3 ECTS credits for 45 hours of classes

Course Content

Design Process attitude: project relevance and product translation.

Nine days in direct contact with Milan’s urban environment, living and perceiving the city through a specific field research, to detect, understand and translate the hidden identities into design products that can serve the communities that are living in the targeted area.

A true “design process” that uses techniques such as in field research, analysis and brainstorming, mapping scenarios, to determine the relevant project values to be translated into product solutions that will impact the real everyday life.

Specific missions in the city and intense project-discussion sessions, will allow teachers and students to develop processes and sediment contents, keywords, images, pictures, links, maps, etc… with the main objective of representing the complex urban environments and identities of Milan throughout a series of products that will respond proper user needs.

Objectives

Designing today means taking into consideration the various complex processes that somehow are able to link products to services while relating to the growing un-conventional needs of communities used to living in strong time constraints, fast travel conditions and changing social behaviours and globally-driven trends.

The program aims at helping students perceive and understand the social and cultural connections, identify and define opportunities in terms of Design, interpret and translate ideas into appropriate solutions and communicate them through the project process and outputs.

The importance given to creative research clearly emphasizes the will to identify research methodologies capable of revealing the complexity of the society in which we live and to capture those unconventional signals that, once identified, can be transformed into opportunities and therefore translated into design solutions.

Who’s the course addressed to?

Open to university students or equivalent academic experiences with 3rd, 4th and 5th academic year preparation in the field of Design, Product Design, Interior Design, Interior Design, Architecture or any related fields.

Methodology

A mix of theoretical lessons, practical workshops and work missions in the city.

Course Leader:

LUCA BUTTAFAVA