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PRODUCT DESIGN STUDIO
Cross-Pollination as an Attitude to DesignCOURSE DESCRIPTION
The course is aimed at students with an initial understanding and experience in Product Design with the intention to stimulate their knowledge and skills. In the course students will develop a short project geared towards creative thinking and exploring. The project will be developed in groups as a studio work, under the supervision of an established designer in an open chat to help the student understand which kind of process they need to bring the product to a final presentation.The implementation of the student's design skills, stimulated in the studio, will be backed by a visits in and around, to studios, showrooms and factories. Guest lecturers will provide inspiration and knowledge to support the design process. Specific workshops focused on materials, history of design and biography of an object, will expose the students to different possible approaches.
COURSE OBJECTIVES
The students will be divided in groups to help them to confront and capitalize each individual skill to each other. Groups will act as small studio teams in a constant open discussion using research, analysis, development and communication techniques. The final result will be presented with a model and a short story in digital format.ADMISSION REQUIREMENTS
Students will have to be motivated and curious, ready to work both as individuals and in groups. Active participation in the seminars and studios will be highly profitable for the students. Drawing (by hand or digitally) and model-making skills are required. In general the level of education should be equivalent or higher than the second year of college studies (BA) in design.Students that have participated to the introduction level (2nd – 12th July) will be accepted in this course. In this case be ready and flexible to manage an upper level in the approaching and in developing a design work.
All classes are taught in English, so you will be required to have a fluent understanding of the language.
OUTPUT
The course will help students explore and understand the main aspects of product design and present their project in a public debite. The digital presentation will integrate the paperwork produced durino the different phases of your research. Students will illustrate a scenario and present their project with a real or virtual model. Students will be instructed about how to present their project at the beginning of the course.DAILY CARD (Day by day personal report)
Every day, any single student should prepare at least one personal highlight of the course daily activities. Delivery material must be brought to the tutor day by day. Digital formats will be available at the beginning of the course.This is a mandatory part of your official activity in Naba Education; the aim of this ‘Daily Card’ is to give you the chance to collect traces of your experience during this course in Italy as a training to easily report the importance of your work. For Naba Education is an important contribution and opportunity to collect and archive the student’s activities.
Back to your country, your University, your parents, your personal community and professors, you can easily tell them the story of your Italian Design Touch.
So be ready to manage by your own at least: a digital camera including download process, a power-point slide show or video presentation.
Delivery details and formats will be available at the beginning of the course.
OUTCOMES
As a result of this course students will be able to:- Develop a kind of design sensibility to develop a short project geared towards creative thinking and exploring in groups as a studio work
- Demonstrate understanding the methodology and tools of analysis and approach, using the materials collected by personal note, and active participation in the class during the lectures and case studies
- Perform a personal oral presentation and discussion as a designer and team member, with the support of model and/or a short story in digital format
- Easily report the importance of design traces, by the collection and the elaboration of work and experience
- Manage at least a digital camera including download process, prepare a video presentation


