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INTRODUCTION TO PRODUCT DESIGN

Discovering What a Design Process Is

COURSE DESCRIPTION

The course will introduce the participants to the culture of product design with particular attention to the process of how a designer think to achieve a product.
The course will provide a general overview of the events and authors which have defined the "made in Italy" phenomenon.
The student will be introduced and exposed for the first time to the design process in order to understand what lies behind a product. What are the steps that bring a product to the market? We will discuss about the relationship between client and designer, user and designer; the connections between form and function; the steps from concept to design and then to a finished product.

COURSE OBJECTIVES

Throughout a workshop about “drawing” we will try to understand what “process” means, but also to explode in ourselves our individual creativity starting the project with only few elements and to investigate the drawing as a process to throw up new solutions and suggestions.
The course aims to put students in the condition to explore, recognize opportunities and tell them to other participants in a public debate and presentation.

ADMISSION REQUIREMENTS

Students will have to be motivated and curious, ready to work as individuals and in groups.
Active participation in the seminars and studios will be highly profitable for the students.
No specific skills are necessary, but a minimum drawing attitude word processing skills are recommended.
Generally, besides a level of education equivalent or above the high school level.
The course is also open to students of the first and second year of other design studies as well as fashion, communication and visual arts, who desire to enrich their knowledge and understanding of interior and furniture design.
All classes are taught in English, so you will be required to have a fluent understanding of the language.

OUTPUT

The course will question the problematic that each designer encounter when they start a new project, the “white sheet of paper”. The results of this exercise will be collected and shown by the students in a final presentation in digital format.
Further more detailed information about the format of the final presentation will be given at the beginning of the course.

OUTCOMES

As a result of this course students will be able to:

Develop a kind of design sensibility to understand how a designer thinks to achieve a product
Understand what is living behind a product and what are the steps that bring a product to the market, (take note of the introduction course level)
Perform a personal oral presentation and discussion as a designer and team member, with the support of model and/or a short story in digital format
Easily report the importance of design traces, by the collection and the elaboration of work and experience
Manage at least a digital camera including download process, prepare a video presentation

DAILY CARD (Day by day personal report)

Every day, any single student should prepare at least one personal highlight of the course daily activities. Delivery material must be brought to the tutor day by day. Digital formats will be available at the beginning of the course.
This is a mandatory part of your official activity in Naba Education; the aim of this ‘Daily Card’ is to give you the chance to collect traces of your experience during this course in Italy as a training to easily report the importance of your work. For Naba Education is an important contribution and opportunity to collect and archive the student’s activities.
Back to your country, your University, your parents, your personal community and professors, you can easily tell them the story of your Italian Design Touch.

So be ready to manage by your own at least: a digital camera including download process, a power-point slide show or video presentation.
Delivery details and formats will be available at the beginning of the course.