INTRODUCTION TO PRODUCT DESIGN
Discovering the design process.COURSE DESCRIPTION
Market trend research, material sourcing in Italy and creativity are used to design a model. Working as a member of a team, students will create a concept and develop an original prototype design.The course will introduce participants to the Culture of Project and Design of “Making-of … the art of doing”, in the sense of the Italian “Bottega” (a professional workshop led by an expert), similar - back to the past - to a real creative laboratory, following the way of learning adopted by Leonardo da Vinci typical of the historical Humanism in the Renaissance cultural movement in Italy, more than six centuries ago.
The course is divided into two main parts:
1. Creating a Personal Notebook.
The notebook will offer the chance to keep the memory and the elaboration of personal contents and the experience in the lab.
2. Create an Art-Design piece.
The active and creative experience of working with hard and soft materials in the AtelierFORTE workshop.
The course will enable students to get through the experience of working at “Bottega”; a full immersion activity with a mix of lessons, lab-experience and a team workshop.
“Andare a Bottega” (being trained in a professional workshop led by an expert), in the past was an extremely rare opportunity to share and hand down knowledge before the birth of Art Academies. The greatest artists of the Renaissance acquired their own knowledge through this “Bottega” experience. In this way young generations will have the opportunity to make this kind of experience and experiment this atmosphere.
In the workshop, participants will work together to produce a hand-made Art-Design piece. Working with hard and soft materials takes a relevant part of the experience.
In the beginning every participant will also produce a Personal Book with the aim of collecting all the impressions and personal notes about the experience. This hard paper work will become a real tool, capable of memorising and reproducing step by step a way to reprocess the knowledge gained throughout this experience.
The results of this experience will be collected and shown by the students in their personal notebooks.
The personal notebook must be edited day by day with the aim of collecting several impressions like ideas, drawings, photos, etc.
There are manifold possibilities: from sketches to paper clipping and painting. Title, keywords and little text are important to describe drawings and the rest of materials collection.
After this introduction course, students will have the opportunity to apply to some other Studio courses from July 14th to July 24th. Please note the relevant admission requirements.
COURSE OBJECTIVES
- Analyzing contemporary product design through the observation of Italian art and design.- Designing a product line based on original research.
- Demonstrating basic product design skills.
ADMISSION REQUIREMENTS
Students will have to be motivated and curious, ready to work individually and in groups.Active participation in the entire Course will be highly profitable for the students.
In general, no specific skills are required besides a level of education equivalent or above high school level, some basic drawing skills, word processing skills, capability and control of a personal digital photo camera.
The course is also open to first and second year university students with different design backgrounds as well as fashion, communication and visual arts, who desire to enrich their knowledge and understanding of Interior Design.
OUTPUT
As a result of this course students will be able to:1. develop a kind of design sensibility that will enable them to identify which process a designer follows in order to achieve a product;
2. report in a personal handmade notebook the contents and the ideas developed during the course;
3. understand how to develop a plan to manage a manufacturing design system, from the concept idea to the real creation of the first usable prototype.
