Fashion summer courses in Italy: Fashion Styling Studio

FASHION STYLING STUDIO

Editorial Fashion Styling. The image of a magazine and the related editorials.

COURSE DESCRIPTION

The course introduces a specific overview of the elements that have to be taken into account when putting together fashion items to attract media attention towards a fashion magazine and its editorials. From media communication to final customers throughout image and concept look. Specific technical training in the field of fashion styling means creating a new image for a body and its clothes, make-up techniques, hair shapes, location, light, photography. Fashion Styling means creating a concept look that represents fashion dreams. Developing a professional fashion styling project for a fashion magazine shooting and the related editorials.

COURSE OBJECTIVES

analyzing the emerging tendencies of a contemporary editorial fashion image.
- interpreting the personality of a client and his/her lifestyle
- understanding these tendencies as a contemporary way of being part of the new culture of fashion communication business.
- learning and undertaking an individual creative project.
- creating a professional editorial image for a fashion culture, proposing a new look through clothing, accessories, photos and location combinations.

ADMISSION REQUIREMENTS

- creative vision
- curiosity and attitude to sociological investigation
- natural bent to communicate a concept through sketches, colors matches, material combinations, illustrations.
- drawing ability
- basic graphic computer skills (Photoshop)

OUTPUT

Presentation of a shooting book. Students will have the possibility to use for their photo-shootings various garments and accessories provided by emerging designers launched during the Milan Fashion Week.
Students will have the opportunity to complete the creation of the image with make-up and hairstyle tested out on models provided by Milanese agencies.
Specific technical training will be provided in order to foster imagination and creativity for the final presentation.